Basic Guide to Wellness Marketing on the Internet

Wellness is a great concept. It brings happiness into health and encourages a truly holistic approach to life. Wikipedia defines wellness as a healthy balance of the mind-body and spirit that results in an overall feeling of well-being. It sounds like exactly what every one is looking for. But when you start to talk about corporate wellness,Guest Posting or workplace wellness, all life goes out of the concept. Total solutions, disease management and health screening do not inspire  visions of enjoying life and living it to the full. They start from the assumption that sickness is here to stay and needs to be discovered, managed and controlled but can never be healed.

The wellness industry is growing phenomenally fast. Wellness buy lions mane guru, Paul Zane Pilzer, has labeled it the next trillion dollar industry. But wellness has two different faces. On the one hand there are the small businesses – people working from home or in small centers selling all kinds of wellness products and services at a speed of growth that is escalating rapidly. On the other hand corporate wellness is also exploding but in a very different direction.

The baby boomers who are driving the popular wellness revolution have been described as the first generation to refuse to accept the inevitability of death. They are actively looking for ways to prevent aging, stay healthy into old age and enjoy themselves more than ever before after retirement. This is a radical departure from current notions of old age, which are often dominated by pictures of sickness, frailty and suffering.

The corporations have been largely forced to take on wellness. This is partly through legislative pressure, with many countries introducing laws to make companies liable for  stress-related sickness in their employees. It is also financially motivated, as research has repeatedly shown the enormous costs of absenteeism (and increasingly of presenteeism as well).

Whereas the baby boomers are actively looking for new solutions and new lifestyles the companies are struggling to organize largely traditional and mainstream health systems, such as doctors, nurses, insurance and screening systems. The problem is that the traditional health system does not have solutions for the problems that people are handling.

Nobody ever went to see a doctor to get happy, because a doctor doesn’t have any clue how to make people happy. And many stress-related health problems are described as chronic diseases, which means that they last for a very long time – or maybe for the rest of your life – because there is no medical cure. Counseling is a common offering in companies for emotional problems, but whilst it may provide a useful pressure valve it is not a powerful treatment for stress, unhappiness or depression.

Imagine walking into a company where the employees are happy, healthy, full of inspiration, fit, love working, have meaningful family lives, active social lives, and enjoyable relationships at work and in their community. That kind of company would be a pleasure to work in and bound to be successful because people would be working to their optimum capacity.